90-Day Goal: Day 17: Measures Matter

Kelly Kannwischer
January 19, 2021

Stepping on the scale is the last thing most of us want to do. Those who study weight management report, however, that people who weigh themselves at least once a week are far more likely to reach their weight management goals.


Because we manage for what we measure. We direct money, energy and effort toward the outputs we decide are important to us. Want to get an A in the course? If the measure is a grade, then we design our days to put in the time and effort to master the material and crush the test.

Tip 17: Measures Matter

When you craft a 90-Day Goal, decide what you want to measure and name it. How much? How many? It could be inputs (number of hours practicing) or outputs (number of notes mailed to friends and family).  

It is helpful to think about measures in terms of progress, not perfection. In other words, measures that demonstrate moving forward and growing are more helpful than ones that make us feel like it is all or nothing. 

For example, if your goal is related to fitness then your 90-Day Goal may be specific to walking. The measure could be miles walked each week to give yourself room to adjust the lengths of your daily miles based on how your body is feeling on any given day. Or you could say I will walk “at least 5 days a week for a minimum of 20 minutes each time.” This gives you room to miss a day and to walk much longer than 20 minutes if you are feeling great and want to push yourself. 

Measures are designed to help you track your progress and stay motivated to reach your goal.

Please send me your questions, challenges, and suggestions as we continue in the 90-Day Goal Together. I look forward to hearing from you and sharing the journey with you. 

Check out our YouTube playlist with daily videos to help you crush your next personal goal.

Consider joining the 30-Day Life Design Rally in February! Through a combination of video teaching, live coaching, and practical tools, you’ll develop a complete LifePlan in just 30 days.

You should only do it if you want to be crystal clear on your personal calling, though. If you prefer a lack of purpose and focus, the 30-Day Rally is definitely NOT for you.

Kelly Kannwischer

Kelly Kannwischer

Kelly Beckham Kannwischer is an executive, consultant and not-for-profit coach and leader. Kelly lives in Atlanta, Georgia and serves as Cofounder and CEO of the Future Church Company and CEO of Younique. Previously, Kelly lived and worked in Orange County, California where served Vanguard University as a Vice President and President of the Vanguard University Foundation. Kelly is an accredited Insights Discovery Client Practitioner and Certified Fundraising Executive. Kelly is married to Rev. Dr. Richard Kannwischer and is the proud mother of Danica (age 17) and Ashby (age 15). When she is not working or volunteering, Kelly enjoys playing golf, reading, and enjoying the outdoors.