More Insights from Insights: Day 1

Kelly Kannwischer
March 30, 2020

Over the next two weeks I will be answering your questions regarding the Insights Discovery assessment that we use in Younique.  Please submit your questions to [email protected]

Q. The Fiery Red tagline, “Be Brief, Be Bright, Be Gone” feels mean to me. Can you help me understand it? 

Yes! Before I speak to the red energy tagline specifically, let me set up the purpose of the taglines in general.  Insights Discovery creates a common language for our preferences, describing how we like to interact with people and where we get energy for the work we share.  Each color energy has a tagline that is imprinted on the respective color blocks for red, blue, green and yellow.  The tagline serves as a reminder to others how the individual holding the blocks prefers to interact with you.  For example, someone leading with red energy would like you to “Be Brief. Be Bright. Be Gone.” 

Now to the specific question, and feeling, that the tagline for red energy feels mean.  After all, it ends with “Be Gone!”  Instead of receiving this as communicating a dislike of you or a lack of appreciation for what you bring to the table, honor that individuals who lead with red value action.  Above all, people who have a high preference for red energy want to stay moving and get on with the action. Red energy leaders feel empowered when they are freed to move forward, solve the problem, and deliver the results you value. 

Consider the tagline as an invitation to enter the problem, share perspective, and then get going together.  

Most of us have more than one color energy that we value highly, so also consider how the tagline interacts with the second color energy preference.  If the second block is blue, then it may be an invitation to present the analysis and rationale for action.  If the second block is yellow, then it may involve an invitation to join the effort and tackle the problem together.  

The tagline is not intended to be mean, rather a clear reminder that supporting our friends and colleagues that lead with red value your insight and perspective most while still in motion. 

Kelly Kannwischer

Kelly Kannwischer

Kelly Beckham Kannwischer is an executive, consultant and not-for-profit coach and leader. Kelly lives in Atlanta, Georgia and serves as Cofounder and CEO of the Future Church Company and CEO of Younique. Previously, Kelly lived and worked in Orange County, California where served Vanguard University as a Vice President and President of the Vanguard University Foundation. Kelly is an accredited Insights Discovery Client Practitioner and Certified Fundraising Executive. Kelly is married to Rev. Dr. Richard Kannwischer and is the proud mother of Danica (age 17) and Ashby (age 15). When she is not working or volunteering, Kelly enjoys playing golf, reading, and enjoying the outdoors.